Commercial Modelling
As well as acting, since retiring during Covid, I have also been undertaking a number of commercial modelling assignments, including music videos and quiz shows. These have not been as numerous as acting jobs but they have been a lot of fun and very varied.
One of the first ones I did was for a French Hand Bag company called Amelie Pichard in a hospital setting. The theme was about a lady giving birth to two handbags! It may seem a strange theme but it was a combination of two themes; Amelie Pichard having started (given birth) to her handbag company ten years ago and then more recently actually given birth. I played a hippy grandfather in a Joseph and the Amzing Technicolour Dreamcoat type outfit. The three photos above are taken from the shoot.
Another early modelling assignment I did was the shoot for which I am most known, I appeared in a "Beta-Squad" video trying to convince a panel that I was the ex-boyfriend of a young very pretty model. Its quite common now that I get recognised when I'm on other acting/modelling jobs for this. The Beta Squad are a group of young black londoners who have huge following on Youtube amongst the 20-30 year old age group. However if you are over 30 its unlikely you'll have heard of them. You can watch my performance by clicking on the following link. It demonstrates my improv skills as it was all unscripted.
Match The Ex Girlfriend To The Boyfriend ft JiDion - YouTube
Another notable shoot was for a Korean clothes brand called Neithers. The brand is targeted at young Koreans and the campaign was only shown in Korea and on-line, so it was an interesting twist to use a bearded late-middle aged white British man. We had a lovely day however going round London to a lot of my favourite places being photographed in the Neithers clothes, including drinking in pubs and cafes, for which yes I was paid!. Below are some of the photos from the shoot. Neithers also made a really nice video which you can watch by clicking on the link below.
Neithers Happiness in Each Day - YouTube
One other interesting project that both my wife and I got involved with was a project about sleep by a young artist called Dorothy Singzhang. A photographer came to our house and set up a device over the bed to photograph us in our sleep. I found it an interesting project as most of us, despite the endless photographs we take of ourselves on our phones, have no idea what we look like when we are asleep. The results were put together into a book "Like Someone Alive" and is available from
A full list of the commercial modelling, music videos and quiz shows that I have undertaken since April 2022 are shown at the bottom of this page.
If you are interested in using me as a model in your project, my contact details are shown below.
COMMERCIAL MODELLING (28 working days – 32 shoots)
Jun’24 “Red cloaked figure” lead (speaking) in advert for TRUMA – 1 day
Jun’24 Tudor period commercial for Mecca Bingo at Hatfield House – 1 day
Jun/Jul’24 Prospector in Gold Rush/Wild West promo video for Drayton Manor – 1½ days
May’24 Background Scientist in Mr K- Test facility for Kinesis Labs – 3 days
May’24 Participant in Educational Medical training film as menopausal woman – ½ day
May’24 Football fan in Skye Sport Commercial at Charlton Athletic Ground – 1 day
Apr’24 Protestor at Parliament Square in Environmental Photoshoot – ½ day
Jan’24 Background in BT Telecoms Commercial – 1 day
Dec’23 Santa Claus in Xmas Corporate video for The Edge Film Company – ½ day
Dec’23 Model for Portrait Photoshoot in Haggerston (Nic Arnold) – ½ day
Oct’23 Background in Beavertown Halloween Reels photoshoot in Tottenham – ½ day
Sept’23 Arctic Explorer in ASOS on-line photoshoot/commercial – 1 day
Sept’23 Background in “Harringtons Dog Food Yorkshire Embassy” stills/video – 1 day
July’23 Background for Motorway advert – 1 day
July’23 Photoshoot for Haus of Ra fashion brand stills and video – 1 day
Jun’23 Hugo Stotz in “Pioneers of the Electric Revolution” Corporate Video - 1 day
Jun’23 Background for O2 Arena commercial – ½ day
May’23 Ocado Commercial – art student – Dulwich Art Society - 1 day
Apr’23 Live lecture for Turkish health tourism industry – 1 day
Mar’23 Photoshoot for Salvation Army as Artist – ½ day
Mar’23 Photoshoot as Biblical characters – Anthony Crossley Photographer – ½ day
Feb’23 Cult leader in Multi-media Show “The Archon Mediation Preparatory” – ½ day
Feb’23 Background for Fathers for Justice Demo at Royal Courts of Justice – ½ day
Jan’23 Background for Wonderland Magazine shoot at Battersea Power Station – ½ day
Oct’22 Model for launch of winter collection of Neither’s Korean fashion brand – 1 day
Oct’22 Background for O2 Arena promotional video – ½ day
Aug’22 “Fisherman” in advert for new card/board Game “River Rampage” – 1 day
July’22 Contributor to YouTube video on meat eating habits – ½ day
June’22 Credit Suisse “Supertrends” Photoshoot - a whole-foods shop assistant– 1 day
June’22 BBC Storyville documentary – passenger in the back of Black cab - ½ day
May’22 3rd Century Philosopher in Huawei Global Talent Recruitment Video – 2 days
April’22 Young hippy grandfather, Editorial Photoshoot
– Emile Pichard French fashion/handbag brand – ½ day